How to Use Client Feedback to Grow Your Salon and Get More 5-Star Reviews

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Introduction

Client Feedback


One of the most powerful yet underutilised tools for improvement is client feedback. From casual comments to detailed surveys and online reviews, feedback provides valuable insights into what your salon is doing right and where you can improve. 

It’s not just about keeping clients happy; it’s about driving loyalty, boosting referrals, and ensuring long-term business growth. The goal of collecting feedback is pretty straightforward: it helps in client retention and attracts new clients; it also shows what you may not see in your business.

In this blog, we’ll delve into the strategies that not only automate the feedback collection process but also boost client engagement. These are tailor-made for salon owners looking to elevate their services and achieve their business goals.

Table of Contents

Why is client feedback important in the salon?

Gathering feedback from clients is all about putting them at the centre of your salon business. It’s a fantastic chance to learn what they like and plan your services accordingly, making their experience even better. 

Collecting feedback from clients is vital in the salon for several key reasons: 

  • Quality Improvement – Feedback provides insights into the quality of your services. Understanding what clients like and dislike helps you make necessary improvements. 

Happy customers are loyal customers. Feedback allows you to address concerns, ensuring clients leave satisfied.

  • Structured Feedback Forms – Integrated feedback forms contain thoughtfully designed questions that you can ask your clients.

These questions encompass various aspects such as service experience, ambience, their interactions with service providers, and their preferences for receiving SMS notifications from your business. 

  • Swift Issue Resolution – Negative experiences are immediately brought to your attention through notifications on your device. This enables you to take instant action and prevent issues from escalating. 

For example, in Miosalon, if a client provides negative feedback, it’s automatically routed to the relevant authorities. This quick response ensures that any client concerns are addressed promptly.

  • Boosting Online Visibility – Getting more stars on Google is like getting gold stars in school. It makes your salon stand out when people search online for haircuts and such. Good ratings show you’re awesome, and Google likes that. 

It means more people book appointments with you, and your salon makes more money. MioSalon helps by asking customers for feedback and pushing them to give you those golden stars on Google.

Also Read: Loyalty Program for Salons: Enhance Your Salon Marketing!

What Counts as Client Feedback?

Client feedback goes beyond a five-star rating. It includes:

  • Verbal comments during or after the service
  • Online reviews on platforms like Google, Yelp, or Instagram
  • Surveys via email or SMS post-appointment
  • Feedback forms through salon software
  • Social media mentions or DMs
  • Complaints or suggestions made to your front desk or staff

Every interaction, positive or negative, is a learning opportunity.

What Are the Ways to Collect Feedback From Your Clients?

Collecting feedback from clients in your salon is crucial for enhancing your services. There are various effective methods to gather valuable feedback:

  • Post-Service Surveys: Provide clients with short surveys after their salon appointments to evaluate their experiences.
  • In-Person Conversations: Encourage open discussions with clients to receive immediate feedback on their preferences and any concerns.
  • Online Reviews: Prompt clients to leave reviews on platforms like Google, Yelp, or social media to share their experiences.
  • Feedback Forms: Offer physical or digital feedback forms for clients to complete at their convenience. With MioSalon, you can effortlessly automate the feedback collection process and gather valuable input from clients.
  • Text or Email Surveys: Send clients text messages or emails with survey links to assess their satisfaction.
  • Social Media Polls: Use social media platforms to create polls and gather opinions on specific salon services or improvements.

How Client Feedback Impacts Salon Revenue and Growth?

When used strategically, feedback directly influences your bottom line:

  • Improves customer retention: Acting on feedback shows clients that you care, encouraging them to return.
  • Increases client referrals: Happy clients who feel heard are more likely to recommend your salon.
  • Boosts reputation: Positive reviews improve your online presence and help attract new clients.
  • Helps optimise pricing and services: Suggestions can guide decisions around pricing, new treatments, or loyalty programs.
  • Reduces churn: Early feedback helps you identify unhappy clients and take corrective action before losing them.

Offline vs. Online Feedback: Which Matters More?

Both are equally important, but each serves different purposes:

  • Offline feedback (verbal or in-person) is immediate, personal, and often more candid. It allows your team to adjust service on the spot.
  • Online feedback is public and long-lasting. It shapes your brand perception and influences potential clients researching your salon.

Smart salons use both channels to capture a full picture of client sentiment.

How Does MioSalon Help in Collecting Client Feedback?

MioSalon simplifies the feedback collection process effectively. This salon management software offers automated feedback surveys, enhancing the customer experience.

Key Features:

  • Versatile Input Options: MioSalon’s feedback system lets you choose input formats like multiple-choice, ratings, or short descriptions, ensuring flexibility.
FeedBack

  • Complete Automation: You decide when to collect feedback, whether after every booking or billing, ensuring precise data collection.
  • User-Friendly Interface: The software boasts a visually appealing and user-friendly interface, creating a pleasant experience for customers. It’s designed to attract more clients and simplify the feedback process.

MioSalon’s automated survey module allows salons to customise feedback forms, schedule surveys via SMS or email immediately after appointments, and receive prompt notifications of responses.

This makes gathering and analysing customer feedback a smooth part of your salon operations.

Feedback doesn’t just reflect dissatisfied clients; it also impacts your online presence. Positive feedback from clients can enhance your Google visibility and boost your brand’s 5-star rating.

How MioSalon Actually Treats Positive and Negative Feedback?

How MioSalon Actually Treats Positive and Negative Feedback?


Here’s how it works in simple terms:

Positive Feedback:

When a customer gives a 4 or 5 star rating, MioSalon triggers a smooth, reputation-boosting cycle:

1. Customer Receives the Automated Review Request

After a completed appointment, the customer gets a WhatsApp/SMS feedback link. This request is personalised with their name and service details.

2. Customer Submits High Rating

If the client chooses a positive rating, the system automatically routes them to a review-sharing stage.

3. Redirect to Public Review Platforms

MioSalon intelligently pushes happy customers to leave reviews on Google. This increases your salon’s public credibility and SEO ranking.

4. Auto-Sync & Dashboard Display

Positive reviews appear on your MioSalon Reviews Dashboard, helping you track service performance, high-performing staff, and your overall reputation score.

5. Engagement & Marketing Opportunity

You can reply to reviews, share them on social media, or highlight them in campaigns.

Positive feedback also gets used in automated client retention journeys, encouraging repeat bookings.

Negative Feedback Flow 

MioSalon handles negative feedback privately and sensitively, ensuring customer dissatisfaction does not impact your public image.

1. Customer Submits Low Rating

When a client selects stars that are set as negative boundaries , the system recognises it as negative feedback.

2. Redirect to Internal Form

Unlike positive ratings, dissatisfied clients are not redirected to Google.

Instead, they are asked what went wrong: service quality, staff attitude, pricing, cleanliness, etc.

3. Detailed Complaint Captured Securely

The system records:

  • Name of the client
  • Staff involved
  • Service taken
  • Comments describing the issue
  • Date & time

This helps identify recurring issues and patterns.

4. Instant Notification to Management

Managers and owners receive an immediate alert via Email and SMS. This ensures you address the complaint quickly before the client churns.

5. Internal Resolution Workflow

You can assign feedback to staff, respond directly to clients, offer compensation, or mark issues resolved.

This creates accountability and helps in training and quality improvement.

MioSalon also allows you to get consent from your clients before the service. You can create a consent form right in the feedback module, without having to navigate to other sections. Getting consent from your clients reduces potential drawbacks.

FAQs:

1. How often should salons collect client feedback?

Salons should collect client feedback after every appointment. This ensures real-time insights into service quality and helps in immediate service improvements.

2. What should a salon feedback form include?

A salon feedback form should include service quality ratings, staff behaviour, cleanliness, ambience, and client preferences for communication (SMS/email).

3. Can salon software send automated feedback requests?

Yes, modern salon software like MioSalon can automatically send SMS or email surveys to clients right after appointments to gather feedback effortlessly.

4. Does client feedback improve online reviews for salons?

Yes, collecting client feedback increases the chances of receiving positive Google reviews, boosting your online presence and attracting new clients.

5. Is negative feedback from salon clients useful?

Negative feedback helps salons identify problem areas and resolve issues promptly, leading to better client retention and service improvement.

Wrapping Up

In conclusion, the importance of client feedback cannot be overstated. It’s the key to understanding and exceeding customer expectations, improving service quality, and addressing issues that might otherwise go unnoticed. 

By acknowledging the significance of client feedback, using various data collection methods, and implementing MioSalon’s user-friendly platform, salon owners can ensure their business remains aligned with their customers’ needs.

Want to make the manual process of feedback collection happen smoothly? Book a Free Demo Today!

How to Get Started?

1. Book a Free Demo – See MioSalon in action. Our team will walk you through the features that match your salon’s needs.

2. Personalised Onboarding – Once you’re ready, we’ll set up your account, import your data, and tailor the software to your services, team, and preferences.

3. Staff Training & Support – We’ll train your team to use the system smoothly, including appointments, payments, client records, and more.

4. Go Live – Start taking bookings, sending reminders, and managing your salon efficiently. You’re all set to shine.

Start your Free Demo and see it in action! To learn more about the pricing plan, visit MioSalon’s Pricing Page.

Published by Rajitha