5 Last-Minute Halloween Marketing Ideas for Salons in 2025
“Halloween is an opportunity to be creative.” – Judy Gold
Spooky season is creeping in! If you’re scrambling for last-minute Halloween marketing ideas for your salon or spa, don’t panic. We’ve conjured up some creative, on-trend, and customer-attracting campaigns that will work even if you’re starting late.
In 2025, the Halloween aesthetic has evolved beyond the general pumpkins and cobwebs. Clients crave immersive experiences, bold self-expression, and touchpoints that surprise and delight them. Here’s how to ride the Halloween wave and boost bookings this October.
Table of Contents
What Is Halloween, And Why Is It Celebrated?
Halloween is a fun-filled holiday where people dress up in costumes and collect candy. But its origins trace back to the ancient Celts, who believed that on November 1, the spirits of the dead would return to the world of the living. To ward them off, they dressed in costumes and lit bonfires.
Over time, Halloween traditions evolved, shifting from spiritual rituals to a festive celebration. Irish immigrants introduced Halloween to the United States, where it gained widespread popularity.
How Do You Promote Beauty And Hair Salons On Halloween?
Halloween is all about dressing up, indulging in treats, and having fun, especially for kids! But it’s also a fantastic opportunity for salon owners to boost revenue by offering themed services and engaging promotions.
Here are some creative ideas to help you maximise Halloween marketing for your beauty and hair salon.
1. Host a Fantasy-Inspired, Instagram-Worthy Salon Experience
This year, consumers are increasingly drawn to immersive escapism. Go beyond basic Halloween decor and transform your salon into a surreal, sensory space:
- Choose a theme: “Witch’s Garden,” “Cosmic Glam Room,” “Candy-Horror Carnival.”
- Set the scene with moody lighting, scent diffusers (smoked vanilla, clove, or pumpkin), and ambient music.
- Set up a themed selfie station with props to match.
- Encourage clients to post with a branded hashtag like #GlamHaunt2025.
2. Launch a Gothic Glam or Grotesque Beauty Menu
2025’s Halloween trends are bolder than ever, and clients are craving avant-garde beauty:
- New service ideas: blacklight hair colour, vampy lip tinting, prosthetic-based nail art, haunted brow tints.
- Mini packages: “Dark Siren” (curl + deep plum gloss), “Witchy Glow” (peel + shimmer highlight), or “Gothic Babe Mani.”
Make the menu visual and share it in Stories, Reels, and email blasts with dramatic visuals.
3. Run an AI-Powered ‘Which Halloween Persona Are You?’ Quiz
Engage your audience with a playful yet personalised touch:
- Build a simple personality quiz: “Are you a Glam Witch, Dark Fairy, or Phantom Queen?”
- Link results to recommended services or products.
- Send quiz links via SMS, email, and Instagram bios.
- Use AI chatbots on your booking site to deliver results and encourage booking.
4. Offer Double Loyalty Points & Seasonal Upsells
Turn Halloween into a revenue-boosting event with irresistible perks:
- Award 2X loyalty points for all services in October.
- Promote Halloween-themed product bundles and retail add-ons like “Witchy Serum,” “Blood Orange Body Oil,” or glow kits.
- Offer a checkout-only upsell: “Add our Black Magic Hair Mask to any blowout for just $5.”
This is a great way to drive retail sales and repeat visits.
5. Personalised Campaign for Halloween
Halloween is an excellent opportunity to attract more visitors and retain loyal clients with personalised offers and customised services. Drive brand awareness with social media campaigns, advertisements, and SMS marketing.
In today’s digital age, SMS campaigns can be more effective than emails (with open rates often under 30%). Use Halloween-themed SMS templates to remind clients of your exclusive offers, encouraging them to join the fun.
Pro Tips to Maximise Halloween Success
Start Early
Even if you’re late this year, plan earlier next time. September campaigns outperform those launched in mid-October. Use teaser emails and countdown timers.
Think Multichannel
Reach clients across:
- Instagram Reels + TikToks
- Email newsletters
- Booking confirmation upsells
- In-salon table tents
Track Your Results
Use a tracker to measure:
- Booking increases
- Retail sales growth
- Loyalty redemptions
- Social shares & hashtag use
This will help you plan better for 2026.
Salon Software: Your Halloween Marketing Partner
How can you amplify your Halloween promotions?
The answer lies in advanced salon management software like MioSalon. This tool empowers you to streamline your marketing efforts, making them more effective and targeted.
Segmentation for Success
With salon management software, you can categorise clients based on their behaviour, whether they frequently visit for haircuts, facials, or Halloween-themed services.
This makes it easier to tailor your marketing campaigns to meet the preferences of each client group, ensuring more effective targeting.
Automated Promotions
Salon software lets you automate promotions, saving you time while ensuring timely, consistent communication with your clients. From seasonal offers to Halloween specials and referral programs, you can schedule and automate promotions that align perfectly with your Halloween events.
Instant Communication
Stay in direct contact with your clients by sending promotions and updates through SMS, WhatsApp, or Email. Salon software allows you to send instant messages that ensure your Halloween offers are noticed immediately, keeping your salon top of mind.
Personalisation
Personalised marketing is key to building engagement. With salon management software, you can send customised discounts and offers that resonate with each client’s unique preferences.
For example, a client who loves bold makeup might appreciate a special on Halloween makeup services. Personalisation leads to a more engaging and memorable experience.
Client Retention
Salon software also helps you maintain regular engagement with clients, keeping them loyal and encouraging repeat business.
Happy clients are more likely to recommend your salon to others, boosting both retention and referrals, especially with Halloween-themed offers that keep them coming back!
Also Read: Top Features to Look for in Spa and Salon Management Software for Efficient Business Operations
FAQS
1. What are some trendy Halloween looks for salons in 2025?
Gothic glam, grotesque beauty, and fantasy-inspired transformations (like dark fairies and neon witches) are big in 2025.
2. How early should I start promoting Halloween campaigns?
Ideally, begin teasing in early September to build momentum and secure early bookings.
3. Can I use AI tools for Halloween marketing?
Yes! Try quizzes, chatbots, and email personalisation based on client history and persona.
4. How can salons stand out during Halloween?
Focus on immersive storytelling, bold visuals, and client participation like UGC contests.
Conclusion
Halloween presents salon owners with a fantastic opportunity for creative marketing. By creating a spooky atmosphere, offering Halloween-themed services, launching engaging social media campaigns, hosting fun contests, and executing last-minute promotions, your salon can thrive during this spirited season.
Additionally, using salon management software can amplify your marketing efforts, making it easier to execute these ideas and ensuring that you maximise your Halloween salon sales while delighting your clients.
Ready to make this Halloween spooktacular for your clients? Book a Free Demo of MioSalon today and automate your Halloween salon promotions.
How to Get Started?
1. Book a Free Demo – See MioSalon in action. Our team will walk you through the features that match your salon’s needs.
2. Personalised Onboarding – Once you’re ready, we’ll set up your account, import your data, and tailor the software to your services, team, and preferences.
3. Staff Training & Support – We’ll train your team to use the system smoothly, including appointments, payments, client records, and more.
4. Go Live – Start taking bookings, sending reminders, and managing your salon efficiently. You’re all set to shine.
Start your Free Demo and see it in action! To learn more about the pricing plan, visit MioSalon’s Pricing Page.
