How to Promote Your Salon with SMS: DLT Registration, Sender ID & Offer Templates
Running a successful salon business is fun and exciting, but it requires more than just providing quality services and having a stunning ambience. It also involves a steady flow of clients and sending them salon offer messages to keep your chairs and cash registers busy.
However, with increasing competition in the beauty industry, how can you stand out in a crowded market and attract new customers, especially in the face of fierce competition?
Did you know that salon no-shows and cancellations cost the beauty industry billions each year? This can be a significant blow to your business, impacting your revenue and making it harder to maintain growth.
Effective salon promotion messages can help with that. You can grab potential customers’ attention and keep them interested in your brand by creating messages that are captivating and engaging.
But now, thanks to the power of SMS marketing, you can reduce your salon’s no-show rate by more than 30% with Salon Offer messages. While the cost of sending a text message is low, the returns are high. Besides being the most effective and quickest way of reaching out to a client, it is also a potent marketing tool for a salon.
Table of Contents:
- Salon Offer SMS & Text Message Marketing for Beauty Salons:
- Benefits of SMS Marketing for Salons
- Salon Offer Message Templates:
- SMS can be a Game-Changer for your Salon Business
- Key Takeaways:-
- Conclusion
Salon Offer SMS & Text Message Marketing for Beauty Salons:
Salon Text message marketing can be used to boost sales, confirm appointments, attract new customers, interact with clients, and offer top-notch customer service. Increase customer retention through offers.
Most salons wonder if SMS marketing works. Here are a few statistics:
➢ 98% of text messages are read within minutes of receiving them.
➢ 30% of consumers interact with brands via SMS.
➢ Text messaging is the largest mobile marketing channel by revenue.
Can I promote my salon better through SMS?
Absolutely. Keeping this in mind, it is true that automated SMS reminders are the best way to create an identity for your salon. Salon management software gives you the ability to send and receive text messages within minutes, promoting your salon through SMS.
Benefits of SMS Marketing for Salons
We have discussed a few benefits of Text message marketing for beauty salons:
1) Retain Customers:
An important group of customer segments every salon must target is its first-time clients. These are the people whom you will want to see in your salon often. If you want to see them return, send them text messages. On your salon management software, you can filter your frequent clients from your new clients and create an SMS template to send only to the latter.
2) Increase Salon Revenue:
SMS marketing boosts salon revenue by encouraging customers to book more appointments and promoting special offers.
Personalised offers and reminders about discounts, package deals, or seasonal promotions delivered via SMS can drive more bookings, especially during peak hours. A well-crafted message can entice customers to return and spend more.
Also Read: 20 proven strategies to increase salon revenue.
3) Build Customer Loyalty in Your Salon and Spa:
SMS marketing helps foster stronger relationships with your clients. Sending customised messages like birthday greetings, anniversary offers, or loyalty rewards through SMS can make customers feel valued.
This encourages your clients to choose your salon over others. Regular communication also keeps your salon at the top of mind for clients when they think about beauty and wellness services.
Also Read: Effective Strategies to Boost Salon & Spa Customer Loyalty
4) Increase Salon Booking Efficiency:
SMS marketing can streamline the booking process for your clients. By sending reminders about upcoming appointments or offering easy options for rescheduling or booking directly via text, you can reduce no-shows and last-minute cancellations.
Additionally, automated booking confirmations and reminders ensure that your salons stay organised and clients stay committed.
5) Cost-Effective:
Compared to traditional marketing channels, SMS marketing is incredibly cost-effective. The reach is broad since we send SMS to each of them individually. Sending SMS messages to your clients does not require a significant investment.
Since messages are often read within minutes, SMS is a great way to get immediate attention and responses, making it one of the best marketing tools for salons on a budget.
Salon Offer Message Templates:
1. Seasonal Discount
Message 1:
| Subject: 🌸 20% Off This Spring! 🌸 Hi [Client Name], Celebrate spring with 20% off any service at [Salon Name]! Book by [end date] to enjoy the savings. Call [phone number] or book online: [website link]. See you soon! |
Message 2:
| Subject: 🍂 Fall in Love with Your Look – 20% Off! Hi [Client Name], Autumn is here, and it’s the perfect time for a new look! Enjoy 20% off any service at [Salon Name]. Book by [end date] to save. Call [phone number] or book online: [website link]. We can’t wait to see you! |
Message 3:
| Subject: 🌞 Summer Glow – 20% Off Your Next Appointment! Hi [Client Name], Get ready for summer with 20% off your next visit! Whether it’s a new hairstyle or a refreshing facial, we’ve got you covered. Book by [end date] to enjoy this sunny offer! Call [phone number] or book: [website link]. |
2. Referral Offer
Message 1:
| Subject: 💖 Refer & Save 15%! Hi [Client Name], Refer a friend, and you both get 15% off your next service! More friends = more savings. Call [phone number] or book: [website link]. Thanks for being awesome! |
Message 2:
| Subject: ✨ Share the Love – Get 15% Off! Hi [Client Name], Tell your friends about us and enjoy 15% off your next service! They’ll love it, and so will you! Call [phone number] or book: [website link]. |
Message 3:
| Subject: 🌟 Refer 2 Friends, Get 25% Off Your Next Service! Hi [Client Name], For a limited time, refer two friends and get 25% off your next visit! It’s our way of saying thank you. Call [phone number] or book: [website link]. We can’t wait to see you! |
3. Loyalty Reward
Message 1:
| Subject: 🌟 Enjoy $10 Off Your Next Visit! Hi [Client Name], We love having you! Book within the next 2 weeks and get $10 off your next service. Call [phone number] or book: [website link]. We can’t wait to see you! |
Message 2:
| Subject: 🎁 Special Loyalty Discount: $5 Off Your Next Visit! Hi [Client Name], As a token of our appreciation, take $5 off your next service when you book within the next week. Call [phone number] or book: [website link]. We can’t wait to pamper you! |
Message 3:
| Subject: 💎 Your Loyalty Reward: $15 Off Your Next Appointment! Hi [Client Name], As a loyal customer, enjoy $15 off your next visit to [Salon Name]. Book now and enjoy the savings! Call [phone number] or book: [website link]. Thanks for being amazing! |
4. Flash Sale
Message 1:
| Subject: ⏰ 30% Off TODAY ONLY! Hi [Client Name], Hurry! 30% off all services today only. Book before [time] and save big! Call [phone number] or book: [website link]. Don’t miss out! |
Message 2:
| Subject: ⚡ FLASH SALE – 40% Off Today Only! Hi [Client Name], For the next 6 hours only, enjoy 40% off all services at [Salon Name]! This is a flash sale you won’t want to miss. Call [phone number] or book: [website link]. Act fast! |
Message 3:
| Subject: ⏳ FLASH SALE – 25% Off ALL Services – Book Now! Hi [Client Name], It’s a one-day flash sale! Get 25% off all services when you book before [time]. Call [phone number] or book: [website link]. Hurry, time’s running out! |
5. New Service Intro
Message 1:
| Subject: ✨ Try Our New [Service Name] & Save 15%! Hi [Client Name], We’re excited to offer 15% off your first [Service Name]. Book today and treat yourself! Call [phone number] or book: [website link]. Can’t wait to see you! |
Message 2:
| Subject: 💇♀️ New Hair Treatment – Get 15% Off! Hi [Client Name], Introducing our new [Hair Treatment Name]! Book today and enjoy 15% off your first treatment. Call [phone number] or book: [website link]. Let’s make you shine. |
Message 3:
| Subject: ✨ New Facials – 15% Off Your First Session! Hi [Client Name], We’ve just added new facials to our menu! Try one for 15% off your first appointment. Call [phone number] or book: [website link]. Pamper yourself! |
6. Birthday Offer
Message 1:
| Subject: 🎉 Happy Birthday! Enjoy 20% Off! Hi [Client Name], Happy Birthday! Celebrate with 20% off any service at [Salon Name]. Book your appointment now at [website link]. Enjoy your special day! |
Message 2:
| Subject: 🎂 Birthday Gift: 25% Off Your Next Service! Hi [Client Name], It’s your special day, and we’re celebrating with 25% off your next service! Book your appointment today! Call [phone number] or book [website link]. Wishing you a fabulous birthday! |
Message 3:
| Subject: 🎈 Celebrate Your Birthday with 15% Off! Hi [Client Name], As our birthday gift to you, enjoy 15% off your next service. We can’t wait to pamper you on your big day! Call [phone number] or book: [website link] . Enjoy the day! |
7. Weekend Special
Message 1:
| Subject: 🌟 Weekend Only! 25% Off All Services. Hi [Client Name], This weekend only: 25% off all services! Book now and get pampered. Call [phone number] or book: [website link]. See you soon! |
Message 2:
| Subject: 🎉 Weekend Sale – 20% Off Services All Weekend Long! Hi [Client Name], it’s the weekend! Treat yourself to 20% off all services. Offer valid this weekend only. Call [phone number] or book [website link]. Let’s make your weekend fabulous! |
Message 3:
| Subject: 🌸 Weekend Special – 30% Off Everything! Hi [Client Name], This weekend only, enjoy 30% off all services at [Salon Name]. Call [phone number] or book: [website link]. See you this weekend! |
8. Early Bird Special
Message 1:
| Subject: 🌅 Early Birds Get 15% Off! Hi [Client Name], Book your appointment before [time] and enjoy 15% off any service. Call [phone number] or book: [website link]. Book now and save! |
Message 2:
| Subject: 🌞 Rise & Shine – Get 20% Off Before 9 AM! Hi [Client Name], start your day early and get 20% off your service! Book before 9 AM and enjoy the discount. Call [phone number] or book: [website link]. We look forward to seeing you! |
Message 3:
| Subject: 🌄 Morning Special – 10% Off Your Early Appointment Hi [Client Name], Book your appointment before [time] and save 10% on any service! Call [phone number] or book: [website link]. Be an early bird and save! |
9. Package Deal
Message 1:
| Subject: 💆♀️ Get 3 Services, Save 20%! Hi [Client Name], Buy 3 services in one visit and save 20%! Call [phone number] or book: [website link]. Treat yourself to more! |
Message 2:
| Subject: 💖 The Ultimate Pamper Package – 25% Off 3 Services Hi [Client Name], Treat yourself to the ultimate pamper package! Book 3 services and save 25%. Call [phone number] or book: [website link]. Time to indulge! |
Message 3:
| Subject: 🌸 Pamper Yourself – 3 Services for 15% Off! Hi [Client Name], Book 3 services in one visit and save 15%! Why settle for one when you can have it all? Call [phone number] or book: [website link]. Let’s spoil you! |
10. Exclusive VIP Offer
Message 1:
| Subject: 🌟 VIP Deal: 25% Off Your Next Visit! Hi [Client Name], As a VIP client, enjoy 25% off your next service! Book today! Call [phone number] or book: [website link]. Thanks for being awesome! |
Message 2:
| Subject: 💎 VIP Exclusive: 30% Off Your Next Visit! Hi [Client Name], We value you as a VIP customer! Enjoy 30% off your next service. Call [phone number] or book: [website link]. We appreciate you! |
Message 3:
| Subject: 🌟 VIP Perks – 20% Off Just for You! Hi [Client Name], As one of our VIPs, you’re eligible for 20% off your next service! Call [phone number] or book: [website link]. Thanks for being a loyal customer! |
SMS can be a Game-Changer for your Salon Business
If you still have not incorporated the benefits of SMS marketing, it’s high time you did. SMS marketing can be a game-changer as experts in the salon industry find text messaging a fool-proof and cost-effective way to be seen and remembered by clients.
But before sending sms to your clients, you must know about DLT Registration, Sender ID, and TRAI norms.
What is DLT Registration?
DLT (Distributed Ledger Technology) is a blockchain-based registration system mandated by TRAI (Telecom Regulatory Authority of India) to regulate and control SMS spam and ensure transparency in business communications.
All business entities (like salons or spas) must register on a DLT platform before sending any SMS, promotional, transactional, or service-related messages.
Why is DLT Registration Mandatory?
- To curb SMS spam and protect consumer interests.
- To ensure the sender’s identity is verified.
- To track and audit each SMS campaign.
- Non-compliance may lead to SMS delivery failures or legal penalties.
Steps for DLT Registration (as per TRAI norms)
1. Choose a Telecom Operator DLT Portal
You can register with any operator’s DLT platform (you don’t have to register with all). Common ones:
2. Create Principal Entity Profile
You’ll need:
- Airtel DLT
- Videocon DLT
- Vodafone-Idea (Vi) DLT
- BSNL DLT
- Jio DLT
- Business PAN
- GST Certificate
- Proof of business ownership
- Letter of Authorisation (on company letterhead)
- Aadhaar/PAN of authorised signatory
- Email ID and mobile number
3. Register Sender ID (Header)
-> For Promotional SMS – Use 6-character alphanumeric Sender ID (e.g., MIOSAL).
-> For Transactional/Service SMS, the Sender ID should match the business name or service (e.g., MIOOTP).
4. Submit SMS Templates for Approval
Each message you plan to send must follow an approved template.
Types of messages:
- Promotional – Offers, sales, discounts.
- Service Explicit – Appointment reminders (with consent).
- Service Implicit – OTPs, booking confirmations.
- Templates must match exactly, or the SMS will be rejected.
5. Link Template with Header
You must associate the approved SMS template with your sender ID.
| Message Type | Sender ID Format | Confirmation Required |
| Promotional | Random 6-char ID | Yes |
| Service Implicit | Brand-based ID | Yes |
| Service Explicit | Brand-based ID | Yes |
Important TRAI Norms to Remember
- Every SMS must match the DLT-approved template.
- No URL shorteners like bit.ly are allowed.
- Header and template mismatch lead to SMS rejection.
- Consent must be recorded and uploaded for service-specific messages.
- Non-compliant messages may result in blacklisting.
MioSalon for SMS Campaigns
- MioSalon supports DLT-compliant SMS templates.
- Upload the sender ID and template within the platform.
- Schedule and track SMS campaigns.
- Easily segregate promotional and service-based messages.
Turn SMS into Appointments With MioSalon
1. SMS Campaigns:
MioSalon lets you set up SMS campaigns for appointment reminders, follow-ups, birthday wishes, promotions, and rebooking nudges, saving time and boosting engagement.
Send time-limited offers, festive discounts, or loyalty point updates via SMS to drive quick action and improve client retention.
2. Targeted Messaging:
Segment your clients based on service preferences, gender, returning customers, non-returning customers, membership, non-membership, or inactivity.
Send highly personalised messages that increase the chance of conversion.
3. Easy Scheduling :
SMS campaigns are integrated with your salon calendar, ensuring timely messages before or after appointments, helping reduce no-shows and drive repeat visits.
4. Custom Templates & Personalisation:
Create reusable SMS templates with dynamic tags (like client name, appointment date) for a personalised touch that strengthens client relationships.
5. Performance Tracking & Reports:
Track open rates, delivery status, and conversions from each SMS campaign, so you know what’s working and can optimise future campaigns.
Key Takeaways:-
Importance of SMS Marketing: Automated SMS reminders are a powerful tool to boost client engagement, reduce no-shows, and improve revenue.
Personalised Promotional Messages: Tailoring messages based on customer preferences is a personalised customer experience, such as discounts for repeat services (e.g., hair colouring), helping to drive loyalty and repeat visits.
Special Occasion Marketing: Sending birthday greetings with offers like discounts on services is a great way to engage clients and encourage visits on special occasions.
SMS to Retain Customers: Engaging new customers through SMS offers, such as discounts or freebies, can encourage them to become returning clients.
FAQs:-
1. How does SMS marketing help increase salon bookings?
SMS marketing enables salons to send appointment reminders, flash sale alerts, and exclusive offers directly to clients’ phones. Since 98% of texts are read within minutes, it increases booking rates and reduces no-shows significantly.
2. How can salons use SMS marketing to attract more clients?
Salons can use SMS to share limited-time discounts, new service announcements, referral rewards, and loyalty programs. Targeted promotional messages help convert potential leads into regular clients.
3. Is SMS marketing cost-effective for small salons?
Absolutely. SMS campaigns are one of the most budget-friendly marketing tools. They require minimal investment but deliver high ROI by driving bookings, promoting offers, and enhancing customer engagement.
4. How often should a salon send promotional SMS messages?
Salons should ideally send 2 to 4 promotional SMS messages per month. Over-messaging can lead to opt-outs, so it’s best to reserve SMS for high-value offers, reminders, or important updates.
5. How do I track the performance of my SMS campaigns?
MioSalon provides real-time performance reports with delivery status, open rates, and response tracking. This helps you measure ROI and refine future SMS strategies for better results.
Conclusion
SMS marketing is a game-changer for salons, providing a simple yet effective way to engage clients, reduce no-shows, and boost revenue. By using SMS marketing, salons can automate appointment reminders, send personalised promotions, and strengthen client relationships.
Ready to elevate your salon business? Start using MioSalon‘s SMS features today to see a noticeable increase in customer retention and revenue. Request a Free Demo Now!
How to Get Started?
1. Book a Free Demo – See MioSalon in action. Our team will walk you through the features that match your salon’s needs.
2. Personalised Onboarding – Once you’re ready, we’ll set up your account, import your data, and tailor the software to your services, team, and preferences.
3. Staff Training & Support – We’ll train your team to use the system smoothly, including appointments, payments, client records, and more.
4. Go Live – Start taking bookings, sending reminders, and managing your salon efficiently. You’re all set to shine.
Start your Free Demo and see how MioSalon helps you streamline appointments, staff schedules, and client communication, all while improving salon etiquette and experience.Want pricing info? Check out our Plans & Pricing page.
