5 Promotional Emails You Need To Send Your Spa Clients
Struggling with client retention?
Did you know retaining your existing clients costs five times less than finding new clients?
In today’s self-care world, people prioritize relaxation and rejuvenation, yet many spas struggle with client retention. A lack of follow-ups and engagement is the biggest culprit.
According to Forbes, 88% of users check email every day. These stats clearly state that email marketing is one of the best ways to engage inactive clients and keep them coming back for more visits and with advanced marketing tools, automating email campaigns is an easy and effective one.
From personalized welcome emails to irresistible promotions, the right email strategy can boost bookings, enhance client relationships, and increase revenue. In this blog, we’ll cover 5 promotional spa emails to keep your clients engaged and coming back.
Table of Content
Spa Promotional Email Idea and Templates
The welcome/introduction mail:
Sending your new clients a “welcome to our spa” email is a great way to break the ice. Spa service is something very personal, and in order to give your clients a top-notch experience, you need to make sure they get comfortable with you. It is only when you make efforts to get involved with them is when they truly feel cared for.
Use this as an opportunity to introduce yourself to your subscribers. Tell them about your role in the business, and take them through the different services your spa has to offer. You should talk about how your services can improve their well-being. You can also add a picture to make your communication look more inviting.
What to include in your welcome email:
- A friendly introduction to your spa and team
- A brief overview of your most popular services
- A special discount or free add-on for first-time clients
- A clear call-to-action (CTA) directing them to book an appointment
Welcome email marketing templates
| Warm & Inviting Subject: Welcome to [Spa Name] – A Relaxing Escape Awaits You! Dear [Client’s Name], Thank you for choosing [Spa Name]! We’re excited to be part of your wellness journey. Whether you need deep relaxation, skin rejuvenation, or a simple self-care moment, we’re here to make it special. What awaits you? ✔ Tranquil ambiance & expert therapists ✔ Luxurious treatments tailored for you ✔ A relaxing retreat to escape the daily hustle As a warm welcome, enjoy [Exclusive Offer: e.g., 10% off your first visit] when you book today! 📅 Schedule your first session now – we can’t wait to pamper you! [Book Now Button] [Your Spa Name] 📍 [Spa Address] | 📞 [Contact Number] | 🌐 [Website URL] | Exclusive & VIP Feel Subject: You’re Invited to an Exclusive Spa Experience! Dear [Client’s Name], Welcome to [Spa Name], where luxury and relaxation come together! You deserve a break, and we’re here to help you unwind with our premium spa treatments. Enjoy your exclusive first-time offer! As a valued new client, we’re offering you [Special Discount: e.g., 15% OFF] on your first session. Because self-care should always come with special perks! 📅 Claim your offer & book now – Your oasis of relaxation is waiting! [Book Now Button] See you soon for a blissful escape! [Your Spa Name] 📍 [Spa Address] | 📞 [Contact Number] | 🌐 [Website URL] |
| Short & Direct Subject: A Special Welcome Gift for You! 🎁 Dear [Client’s Name], Welcome to [Spa Name]! We’re delighted to have you and can’t wait for you to experience ultimate relaxation with us.🎉 Here’s a little treat to get started: [Exclusive Offer: e.g., 10% OFF your first service]!📅 Book your session today & unwind with us. [Book Now Button]See you soon! [Your Spa Name] 📍 [Spa Address] | 📞 [Contact Number] | 🌐 [Website URL] |
The promotional email:
When you are running a promotion or discount in your spa, it’s obvious that you will want as many people to avail of the benefits. What better way to keep your clients abreast of the happenings in your spa than email? Using your email list is a great place to start.
Everyone loves a good deal. Therefore, send out promotional emails with these examples to new and old clients. Your email can include a brief about the promotion, why you’re running it, and how a client can avail of the offer. Make sure to mention all the details, and terms and conditions.
Giving your clients insufficient details can make them feel frustrated when they land up for the service. If there’s a catch to the promotion you are running, make sure to mention that T&C applies. Also, create a sense of urgency. Unless you urge the customers to avail of the offer, they won’t. Tell them the duration of the offer too.
What to include in your promotional email:
- A clear and compelling headline (e.g., “Enjoy 20% Off All Massages This Weekend!”)
- The details of the offer, including any terms and conditions
- A strong CTA with a booking link
- An expiration date to create urgency
Promotional email marketing templates
| Limited-Time Offer Subject: Hurry! Limited-Time Spa Offer Just for You! ✨ Dear [Client’s Name], Relax, refresh, and rejuvenate with our exclusive limited-time offer at [Spa Name]! Treat yourself to a well-deserved pampering session and enjoy [Discount or Offer: e.g., 20% OFF all spa treatments this week only]. 🌸 Offer Details: ✔ [Discount Offer] on your favorite treatments ✔ Valid until [Insert Date] – Book now before it’s gone! ✔ Indulge in relaxation and self-care at the best price 📅 Spots are filling fast—secure yours today! [Book Now Button] See you soon for a blissful experience! [Your Spa Name] 📍 [Spa Address] | 📞 [Contact Number] | 🌐 [Website URL] | Personalized Self-Care Treat Subject: [Client’s First Name], Your Exclusive Spa Treat Awaits! 💆♀️ Dear [Client’s Name],You deserve a moment of self-care, and we’ve got the perfect exclusive spa treat just for you!For a limited time, enjoy [Offer: e.g., Buy One, Get One Free on Facials or 15% OFF on your next visit] – because you deserve to look and feel your best! 🌿 Relax & Rejuvenate with Us: ✔ Luxurious treatments tailored for you ✔ A serene escape from everyday stress ✔ Experienced therapists dedicated to your wellness 📅 Claim your exclusive offer before it expires on [Insert Date]! [Book Now Button] Can’t wait to pamper you! [Your Spa Name] 📍 [Spa Address] | 📞 [Contact Number] | 🌐 [Website URL] |
| Flash Sale / Urgency-Based Subject: 🚨 Flash Sale! 50% OFF Spa Services – 48 Hours Only! 🚨 Dear [Client’s Name],For the next 48 hours only, enjoy an exclusive 50% OFF on all spa services! 🌟 Whether it’s a relaxing massage, a skin-refreshing facial, or a soothing body treatment, now is the time to book your session! 🔥 Flash Sale Details: ✔ 50% OFF your favorite spa services ✔ Available for the next 48 hours only ✔ Limited slots – First come, first served! 📅 This deal won’t last long—book your spot before it’s gone! [Book Now Button] See you soon for the ultimate spa experience![Your Spa Name] 📍 [Spa Address] | 📞 [Contact Number] | 🌐 [Website URL] |
The newsletter email:
When you are in the spa business, it is very important to keep your customers informed about your existence. Not staying in touch with your clients can result in your clients forgetting about you.
The best way to improve brand awareness and build a relationship with your core audience is by sending regular newsletter emails. Whether you wish to inform customers about company news or simply share industry trends and tips, newsletters are a great way to achieve your objective.
However, don’t have long-format newsletters. Instead, it should be broken into short, digestible sections of content, images, and a call to action. You can also segment your customers on your spa software and send newsletters to an audience that will actually be interested in reading them.
For example, if you are running a discount on body wraps and massages, send the email to only that section of the audience that visits your spa to avail of the same service. Finding your ideal target audience is a must to make sure that your marketing works.
What to include in your newsletter email:
- Upcoming promotions or spa events
- Skincare and wellness tips
- New service launches or updates
- Client testimonials or success stories
- An easy-to-spot CTA (e.g., “Book Now” or “Learn More”)
Newsletter email marketing templates
Monthly Spa Newsletter – Tips, Trends & Special Offers Subject: Your Monthly Spa Scoop – Relax, Rejuvenate & Save! Dear [Client’s Name], Welcome to this month’s edition of [Spa Name]’s Wellness Newsletter! We’re here to keep you updated on the latest beauty trends, self-care tips, and exclusive offers to help you look and feel your best. 💆♀️ This Month’s Highlights: ✨ Spa Spotlight: The top treatment our clients are loving! 💡 Self-Care Tip: [Example: The benefits of aromatherapy for stress relief] 🎁 Exclusive Offer: [Example: Get a FREE add-on service when you book a facial this week!] 📅 Book your next appointment & pamper yourself today! [Book Now Button] Stay radiant, [Your Spa Name] 📍 [Spa Address] | 📞 [Contact Number] | 🌐 [Website URL] | Seasonal Self-Care Edition Subject: Fall Into Relaxation – Seasonal Spa Specials Inside! Dear [Client’s Name], The seasons are changing, and it’s the perfect time to refresh, relax, and renew! Treat yourself to some much-needed self-care with our seasonal spa specials and expert beauty tips. 🍁 This Season’s Must-Try Treatments: ✔ Hydrating Facial: Combat dry skin as the weather cools down ✔ Aromatherapy Massage: Melt away stress and tension ✔ Pumpkin Spice Body Scrub: A fall-inspired treat for glowing skin 🎁 Special Offer: [Limited-time discount or package deal] – valid until [Date]! 📅 Book your self-care session today before slots fill up! [Book Now Button] See you soon for some seasonal relaxation! [Your Spa Name] 📍 [Spa Address] | 📞 [Contact Number] | 🌐 [Website URL] |
| Expert Tips & Client Love Subject:Expert Skincare Tips + VIP Spa Perks Just for You! Dear [Client’s Name],Did you know that [Example: 80% of skin aging is caused by sun exposure]? Taking care of your skin is essential, and our experts are here to help! 💡 This Month’s Beauty Tip: [Insert expert advice – e.g., “Hydrate & Glow: Drink more water and use a vitamin C serum for radiant skin.”] 🌿 What’s New at [Spa Name]? ✔ Featured Treatment: [E.g., “Hot Stone Massage – Perfect for relaxation & muscle relief”] ✔ Client Love: “[Insert client testimonial]” ✔ Exclusive VIP Perk: [E.g., “Book any two treatments and get a FREE express facial!”] 📅 Claim your VIP perk & book your next appointment! [Book Now Button] Stay glowing, [Your Spa Name] 📍 [Spa Address] | 📞 [Contact Number] | 🌐 [Website URL] |
Thank you email:
Every time a client completes an appointment, send them a ‘thank you for visiting’ email. Show them your appreciation for their continued business. This is also a great way to build stronger relationships with them.
Thank you letters can be used as an opportunity to promote a referral program, you can do this with these promotional email examples. While thanking them for their business, you can subtly include a point that talks about your referrals.
Another instance when a spa should consider writing a thank you letter is when a client refers his/her friend. Tell them that you are grateful to them for referring their friend. Exhibiting such a kind of professionalism will make your clients want to return to your spa.
What to include in your thank-you email:
- A genuine thank-you message
- A reminder to book their next appointment
- A referral program invitation (e.g., “Refer a friend and get 15% off your next visit!”)
- A short survey or review request to gather client feedback
Thank you Email Marketing Template
General Thank You Email Subject: Thank You for Visiting [Spa Name]! 🌿 Dear [Client’s Name], We truly appreciate you choosing [Spa Name] for your self-care and relaxation. It was a pleasure serving you, and we hope you enjoyed your experience! ✨ Your relaxation is our priority, and we can’t wait to welcome you again. 📅 Ready for your next visit? Book your next session today! [Book Now Button] As a token of our appreciation, refer a friend and both of you get [Discount Offer] on your next visit! 💆♀️See you soon! [Your Spa Name] 📍 [Spa Address] | 📞 [Contact Number] | 🌐 [Website URL] | Thank You + Referral Offer Subject: Loved Your Spa Experience? Share It & Get Rewarded! 💖 Dear [Client’s Name], Thank you for visiting [Spa Name]! We loved having you and hope you’re feeling refreshed and rejuvenated. Your support means the world to us! 💝 Get Rewarded! Refer a friend and both of you receive [Discount Offer] on your next visit. It’s our way of saying thank you for spreading the love! 📅 Book your next appointment today! [Book Now Button] See you soon for another relaxing experience! [Your Spa Name] 📍 [Spa Address] | 📞 [Contact Number] | 🌐 [Website URL] |
The ‘book again’ email:
This is one of the most important emails you must send your clients. Use this as an opportunity to communicate with clients you haven’t seen in a while. You can also include a special discount or promotion to entice them to make an appointment with your spa.
Add a ‘book now button’ that would directly take them to the spa software to schedule an appointment. You can also combine a thank you and book again email. Asking your clients for feedback is also a good idea. This gives you a chance to evaluate where you stand and also helps you make improvements to your business.
What to include in your ‘book again’ email:
- A friendly message reminding them about your spa
- A special offer to encourage them to rebook
- A direct booking link for convenience
- A limited-time call-to-action to create urgency
Book again email marketing templates
| “We Miss You!” Rebooking Email Subject: We Miss You! Enjoy [X]% Off Your Next Visit 💆♀️ Dear [Client’s Name], It’s been a while since your last visit, and we’d love to see you again at [Spa Name]! You deserve some time to unwind, and we’re here to make it even better. 🎁 Special Treat for You: Book your next appointment and enjoy [X]% OFF on your favorite spa service! But hurry—this exclusive offer is valid until [Expiration Date]. 📅 Click below to book your next appointment now! [Book Now Button] Looking forward to pampering you again soon! [Your Spa Name] 📍 [Spa Address] | 📞 [Contact Number] | 🌐 [Website URL] | Gentle Check-In + Booking Reminder Subject: Ready to Relax? Let’s Book Your Next Spa Day! 💖 Dear [Client’s Name],We hope you’ve been doing well! It’s been some time since your last visit, and we’d love to welcome you back for another relaxing experience at [Spa Name]. 💡 Time for some self-care? We’ve got the perfect spa session waiting for you. Simply book your next appointment with us today and let us help you feel refreshed and rejuvenated. Secure your spot now—click below to book! [Book Now Button] Need help selecting a service? Give us a call at [Contact Number]—we’re happy to assist! See you soon! [Your Spa Name] 📍 [Spa Address] | 📞 [Contact Number] | 🌐 [Website URL] |
| Book Again + Feedback Request Subject: How Was Your Last Visit? Let’s Plan the Next One! ✨ Dear [Client’s Name], We hope you enjoyed your last visit to [Spa Name]! Your relaxation and satisfaction mean everything to us, and we’d love to hear about your experience. 💡 Take a moment to share your feedback—it helps us improve! 👉 [Give Feedback Button] Need another spa day? Book your next session today and enjoy a special [Offer] just for you! [Book Now Button] Looking forward to pampering you again! [Your Spa Name] 📍 [Spa Address] | 📞 [Contact Number] | 🌐 [Website URL] |
Conclusion
Many spa owners have this preconceived notion that email marketing is dead. However, there’s very little truth in that statement. When done right with these promotional email examples, email marketing has the ability to increase your bottom line like never before. The trick is to personalize your email communication. Send emails to customers based on their booking and purchase history and you’ll be able to strike the right chords.
With MioSalon, spa software, you can seamlessly send your clients emails and monitor their responses. To subscribe, schedule a free demo
