Salon And Spa Trends That Will Dominate This Year

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The salon, spa, and beauty industry is booming, but so is the competition. With over 1 million salons and spas in the U.S. alone, staying ahead of the game is crucial. But how do you ensure your business stands out when trends change faster than ever? The answer lies in adapting to the latest trends—whether it’s in technology, services, or marketing strategies.

Also Read: Steps to Market Your Newly Opened Spa Business

Stylists and salon owners are often overwhelmed by the sheer number of trends to keep up with. From shifting client preferences to innovations in salon management software, staying on top of what’s relevant can feel like a never-ending task. But don’t worry, we’ve got you covered.

This year, some exciting trends are dominating the salon and beauty industry, and you’re in the perfect position to take advantage of them. In this post, we’ll explore the top spa trends you need to know to future-proof your business. Ready to transform your salon into the go-to destination in your neighborhood? Let’s dive in!

Table of Contents

1. Business Front

As a salon owner, it is of course mandatory to keep up with beauty trends, styles, and cuts. However, simultaneously, it is important to work towards developing your business, technology, and customer services.

Also Read: The Art of Adding Value to your Salon Services

Keep an eye on these business trends:

➢ Technology

Just like the previous years, technology will take centre stage in the changing salon landscape in 2030 too. Technology is here to stay. Even if you’re a chip off the old block, you’ll have to get used to automating processes in your salon. Customers today crave digital experiences. If you want to come out as a successful salon, you will have to adapt to tech.

Also Read: Technological Support You Must Have In Your Salon and Spa Reception

Just about every industry today uses technology in some way or the other. The salon industry is no exception. Ditch the pen and paper register for salon scheduling software. Give your customers the freedom to book appointments at their own will. Using software also reduces the chances of cancellations and no-shows. Your business will only benefit.

Glamour Touch, a mid-sized salon, struggled with inconsistent revenue and declining client retention. After integrating MioSalon’s Reports and Analytics, they identified their most profitable services, optimized pricing, and launched targeted promotions. 

By tracking beauty salon insights and client preferences, they implemented a loyalty program that increased repeat bookings by 40%. Within six months, revenue surged by 35%, and customer retention improved significantly.

➢ Desk-less Front Desk

In 2019, there will be no front desks. It’s high time you remove any kind of physical barriers between your client and you. Customers expect engaging experiences and the first step towards that is to go desk-less. If salons and spas are using spa software, the whole question of having a desk is eliminated. This gives your employees more time to focus on meaningful work.

Also Read: Importance of Creating An Inviting Beauty Salon Reception Desk

Now that the desk goes, focus on equipping your waiting areas and seating areas with WiFi internet access, modern tech amenities, and tablets.

➢ Artificial Intelligence

To streamline the process, more salons and spas are using artificial intelligence. Chatbots will be used in full swing, from answering customer service questions to taking appointments on the salon scheduling software to purchasing retail and more.

Also Read: Spa’s Five daily operations that need to be automated

Chatbots today has become a very regular part of every business. AI in the salon and spa industry will also help owners understand the needs and behavior of their clients. This will further help them make informed business decisions and tailor their marketing messages.

➢ Spalons

There was a time when salons and spas were two different entities. They still are, but this year will see the rise of a new concept called ‘salon’ (salon + spa). More and more beauty salons have started to offer amenities associated with a typical spa. Clients love this two-in-one convenience that offers them grooming and relaxation in the same room.

2. Corporate Social Responsibility

Eco-friendliness and sustainability will continue to be industry buzzwords in 2019. Salons and spas are embracing organic beauty products and business processes. Besides going deskless, they are going paperless too. Cloud-based spa management software is a new thing.

➢ Natural Beauty Products

Customers today have become more conscious than ever. They really care about the ingredients and chemicals that go into their products. As a result, the popularity of organic products will continue to be on the rise. Natural products are environmentally friendly and a safer alternative to products infused with chemicals. The global demand for organic personal care products is expected to reach $13.2 billion.

Vegan cosmetics have become popular too. Such cosmetics do not contain any kind of animal-derived ingredients. The product is free from animal testing as well.

To get the word out about your beauty salon, it is important to leverage some of the hottest marketing trends this year.

Also Read: 10 Powerful Salon Marketing Ideas To Get You More Customers

In this over-cluttered market, personalized marketing messages will help you break through the noise. The best way to do this is by finding your niche and catering to them with high-value and personalized content every step of the way.

The first step to personalizing client experiences is to find out their preferences using the spa management software.

➢ Video Marketing

By 2019, it is estimated that video traffic will account for 80% of consumer internet traffic. Video marketing is the perfect marketing tool for your salon. Creating high-quality video content is a great way to make sure your brand grows.

From tutorials on the latest styles and techniques to introducing new products, you can use leverage to deliver relevant and engaging content.

➢ Go Live

One of the most powerful marketing trends for salons is live content. Facebook or Instagram live is a great way to speak to your followers. You could also explain makeup steps to your followers while they can comment with questions, feedback, and praise.

Live content is a great way to keep in touch with your clients and let them know you exist in the beauty business. When they see your work live, they are confident to avail your services whenever they are in need of them.

➢ Blogging

Beauty trends come and go, but well-written, relevant, and engaging content always stays in vogue. If your salon or spa doesn’t have a blog page, this is your year. Make your blog a go-to place for clients to secure information on beauty trends, make-up hacks, product reviews, and announcements.

You can also create newsletters and email it to your client database on your salon software. Clients love it when you add value to their lives. If blogging is not your thing, sharing tips and hacks on Instagram is also a great way to seal the deal with your potential and existing clients.

Another trend seen in salons and spas is that ‘Generation Z or millennials’ are being hired more. As a business, if you are looking to attract and retain young talent, it is important to adopt strategies to make sure they stay. Members of such generations are digital natives and seek technological experiences.

They are the ones who want everything at the touch of a button. Thus, it is vital to make strategic use of spa management software so that every process is streamlined and they are urged to stay.

Key Takeaways

  • Data-Driven Decision-Making: MioSalon’s Reports and Analytics feature helps salon owners track business performance, identify trends, and make informed decisions.
  • Revenue & Sales Insights: The system provides revenue reports, client spending trends, and appointment data, helping businesses optimize pricing and promotions.
  • Client Retention & Engagement: Understanding customer behavior through analytics allows salons to personalize marketing strategies and increase loyalty.
  • Operational Efficiency: Reports on staff performance, appointment scheduling, and inventory management help streamline daily operations.
  • Scalability & Growth: Salons can use analytics to forecast demand, identify high-performing services, and enhance customer experience.

Conclusion

The salon, beauty, and spa industry is constantly changing. Exciting changes happen every now and then, and thus it is essential to stay abreast of the trends this dynamic industry has in store.

The trends mentioned above will be on the upswing in the year 2023. By staying ahead of the curve, you can gain a competitive edge and win clients.

Ready to take your salon or spa to the next level? Don’t wait for the competition to pass you by! Stay ahead of the trends, boost client retention, and streamline your operations with the latest innovations in salon technology. 

Start today by exploring the trends that will shape the future of your salon. And if you’re ready to implement these game-changing strategies, discover how MioSalon can help you stay ahead of the curve. Click here to learn more and see how our all-in-one spa management software can drive your success!

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