9 Salon Text Messages You Should Automate Today

Are you facing no-shows and poor client relationships in your salon? Then sending salon text messages will be your go-to solution. Whether it’s following up with them or sending them discount vouchers, text message marketing for salons and spas is important.

Studies suggest that sending out welcome messages frequently to clients not only increases client retention rate but also encourages repeat purchases. However, most salons and spas seem to be hitting a wall when it comes to creating these messages. 

Also, sending out these messages manually can be extremely time-consuming. If you’re a budding salon or spa and are not too sure about the kind of messages you need to send your clients, we’ve got you covered.

Table of Contents

What is SMS Automation in Salon Software?

SMS automation in salon software refers to the automatic sending of text messages to clients based on specific triggers or schedules. Instead of manually texting each client, the software takes care of it

How it works:

Salon software connects with your client database and calendar. When certain actions occur, like an appointment being booked, rescheduled, or missed, it automatically sends a pre-set message to the client via SMS. 

This includes reminders, confirmations, rebooking nudges, and promotional alerts.

Why it matters:

In today’s fast-paced world, clients expect timely communication. Missed appointments, delayed messages, or inconsistent follow-ups can lead to lost revenue and reduced loyalty. 

Automated SMS keeps your salon top-of-mind, ensures clients feel cared for, and helps reduce operational stress.

Benefits of Automating Client Text Messages

From Fewer No-Shows to Higher Retention

Automated text messaging is a business booster. Here’s how it helps:

1. Reduces No-Shows – Appointment reminders sent 24 – 48 hours in advance drastically cut down missed appointments.
2. Improves Client Retention – Consistent communication helps clients feel valued, encouraging them to return more often.
3. Saves Time for Staff – No more chasing clients for confirmations or manually typing messages.
4. Boosts Rebookings & Upsells – Text nudges like “It’s time for your next haircut!” or “Don’t miss our weekend facial offer” drive more visits.

9 Text Messages to Integrate in Your Salon

1. Welcome Message for Beauty Salon

Most salons skip the Welcome message; however, it is an important one. Remember, the first impression is the last. If you make your clients feel valued before they come in for their first appointment, it can make all the difference.

Set up an automatic text message or email stating that you look forward to seeing them. Additionally, you could also include other relevant details, such as where to park and what they can expect from their treatment. 

You could also ask them to arrive five minutes early before the intended time. Also, a good practice is to leave them with a thank-you message after the appointment is over.

2. Ask Clients to Review Your Salon

Your salon or spa is mainly thriving because of reviews. If someone stumbles upon a Google review of your salon, they’re more likely to drop by for a service than otherwise. 

Set up a message on your hair salon software asking clients to write a review about your salon and its services, along with a link to your review pages, such as Facebook or Google. Positive reviews make users visit your Salon.  

If you want to encourage more reviews from your existing clientele, make their message a little more valuable. While you could offer them some loyalty points for leaving a review, you could also bribe them with a free nail polish application on their next visit.

3. Requesting Feedback

Many salons often confuse feedback and reviews as the same thing. However, they’re poles apart. Reviews help in getting your salon found on search engines, while feedback helps you improve your existing services and facility. In the beauty business, client feedback matters. 

Most clients find it awkward to give you feedback face-to-face. The best practice is to create a questionnaire on your salon software or any other survey platform and send clients a text message along with a link. 

Make sure you frame your questions logically, which will result in mostly positive feedback. If there is any negative feedback, then it’s a good time to work on it.

4. Thank Salon Clients for Referrals

Word-of-mouth marketing is a powerful tool. So, if you have clients recommending your salon or spa to their friends and family, thank them for it. Every time a new client walks into your salon, ask them if they were referred by anyone and add this information to the client’s profile. 

This will help you send out thank-you messages to the referrer. If your salon follows a referral program, you could include those details in the message as well. Such kind of marketing creates positivity.

5. After-Service Care Instructions

It’s important for salons and spas to provide clients with aftercare instructions, but many don’t do it regularly. While it’s necessary to give instructions in person, it’s a good practice to also follow up with a message. 

This shows that you care about the client and encourages them to return in the future. To make this process easier, salons can use beauty salon software to set up instruction-based emails based on the service availed by the client. 

For example, after a special hair care treatment, an automated message can be sent with washing instructions and recommendations for the appropriate shampoo and conditioner to use. 

This will help clients avoid mistakes with their aftercare routine. Salon offers messages that can also be set up to promote new services or discounts to encourage repeat business. By using salon software to automate these messages, salons can provide better service and increase client satisfaction.

Discover Why Your Salon Must Embrace Online Booking – Before It’s Too Late!

6. Product Purchase Follow-Ups

Upselling is an art, and most stylists these days excel at it. You should train your Salon staff on Upselling. If your client has purchased a few products from you, it’s obvious they’ll be due for repurchase in the next three or four months, depending on the quantity and frequency of usage. 

It is a good idea to automate an email on your beauty salon software asking them if they’d like to repurchase. If you’ve introduced any new products, you could include links to them as well, which can lead them to your online store if you have one.

7. Remind Salon Clients to Rebook

Some clients are just lazy when it comes to rebooking an appointment. If you haven’t seen a client in four to five weeks, send out a message reminding them to book their next appointment. 

If they still don’t after that, you could even lure them using Salon Offer Messages with a 10% discount voucher or an add-on service. 

Since they belong to the lax segment, you must make it easy for them to book by including a link in your message to your online booking page on your salon scheduling software.

8. Celebrate Clients’ Birthdays

Never forget to wish a client a birthday. Collect every client’s date of birth and store it in your software. Create an email that contains a fun birthday greeting along with your logo and a discount coupon. 

Once you set up an Email campaign for your Clients’ birthdays, all your clients will receive this message around their birthday in a personalised format. This is a great way to delight your clients.

9. Contact Inactive Clients

Use your hair salon software to see who the clients are who haven’t visited in a while. Re-engage lost clients with a friendly message and state that you’ve missed them. To urge them to book an appointment, you can include your booking link. 

You could also include an incentive to book, such as a discount coupon that they must use within the next few days. Your clients might also be dissatisfied with your service. Identify your dissatisfied clients and turn them into bookers again. 

Do Read, Unleashing the Power of a Salon POS System: 7 Ways to Maximise Your Revenue

SMS Templates in MioSalon

Choose a Pre-Built SMS Template or Create a New One in MioSalon. The software offers ready-to-use templates for appointment confirmations, reminders, feedback requests, and more.

• Select a template
• Or click ‘Create New’ to design your message

Set Triggers for Each SMS Type

Define when each message should be sent:

• Appointment Confirmations: Send immediately after booking
• Reminders: Send 24 or 48 hours before the appointment
• Follow-ups/Promotions: Choose a delay post-visit (e.g., 2 days later)

Personalise with Smart Fields

Insert tags like: {client_name} {service_name} {appointment_date} {staff_name}
MioSalon auto-fills these for each client, making your texts feel personal and professional.

Monitor Performance

In the Reports section, you can track:

• Open and delivery rates
• SMS usage
• Client response behaviour

This helps you refine your SMS strategy over time.

If you are looking for salon software to automate all your text messages, MioSalon is at your service. Be mindful while creating text messages, as sending them out often can hamper your relationship with clients or urge them to opt out of receiving your messages shortly.

Best Practices for Salon SMS Automation

To get the most out of SMS automation, follow these industry-proven best practices:

1. Timing is Everything

• Send appointment confirmations instantly after booking.
• Send reminders 24 hours before the appointment.
• Follow-up texts (e.g., feedback or rebooking prompts) should go out within 2 days of the visit.

2. Personalise Every Message

Use client names and service details to make the message feel personal. 

For example:

Hi Priya, your facial with Riya is confirmed for 3 PM tomorrow at GlamStudio. See you soon!

3. Keep It Short and Clear

Limit messages to 160 characters and avoid jargon. Clients prefer quick, readable info.

4. Stay Compliant

• Always get client consent to receive texts.
• Include opt-out instructions in marketing messages if required by local laws.

5. Don’t Overtext

Too many texts can feel spammy. Balance essential messages (e.g., reminders) with occasional marketing updates.

FAQs

1. Can automated salon texts be customised for different services?

Yes, most salon software lets you customise texts based on the service booked. You can include client names, appointment times, and service types to make messages feel personal and relevant.

2. How often should I send marketing messages to avoid opt-outs?

Limit promotional SMS to 1–2 times per month. Send essential reminders and follow-ups, but space out marketing texts to avoid spamming and increase engagement.

3. Can SMS automation be integrated with WhatsApp or email marketing?

Yes, many salon platforms support integration with WhatsApp and email tools. This helps create a unified marketing strategy across different channels for better reach.

4. Is SMS automation suitable for small or independent salons?

Absolutely. Even solo salon owners benefit from automation, as it reduces manual work, improves client communication, and helps maintain professionalism with minimal effort.

Conclusion

Salon success isn’t just about great service; it’s also about smart, consistent communication. By automating key client text messages, you’ll reduce no-shows, improve retention, and free up your team’s time to focus on what matters most.

Whether it’s sending timely reminders, collecting reviews, or re-engaging no-show clients, automation does the heavy lifting for you.

Ready to Transform Your Salon Communication?

Schedule a Free Demo Now and watch your client engagement reach new heights.

How to Get Started?

1. Book a Free Demo – See MioSalon in action. Our team will walk you through the features that match your salon’s needs.

2. Personalised Onboarding – Once you’re ready, we’ll set up your account, import your data, and tailor the software to your services, team, and preferences.

3. Staff Training & Support – We’ll train your team to use the system smoothly, including appointments, payments, client records, and more.

4. Go Live – Start taking bookings, sending reminders, and managing your salon efficiently. You’re all set to shine.

Start your Free Demo and see it in action! To learn more about the pricing plan, visit MioSalon’s Pricing Page.