How to Develop your Salon Customer Base with Gift Vouchers?

Develop your Salon Customer Base with Gift Vouchers
Develop your Salon Customer Base with Gift Vouchers

The term “Gifts” itself attracts people, you know why! The curiosity it creates makes it more interesting. Likewise, offering gift vouchers to your loyal customers makes your bonding with them much stronger and helps you retain them.

Gift vouchers are a great way to retain your customers. It is economical for salon owners as well. You can easily expand your customer base by using gift cards or vouchers.

We’ll discuss the impact of offering gift vouchers in salons and the amazing benefits they bring to your business.

Table of Contents:

Impact of Offering Gift Vouchers in Salons

How can you sell Gift Vouchers?

Why Promote Gift cards in your Salons?

1. Improves Customer Retention

2. Low Investment Marketing

3. Increased Brand Awareness

Tips to Increase Salon Gift Card Sales

➢ They Should be a Reflection of your Business

➢ Inform Your Customers That You Sell Gift Cards

➢ Run a Holiday Promotion

➢ Try Gift Cards Give Away!

How To Set Up Gift Cards Via MioSalon?

Impact of Offering Gift Vouchers in Salons

As we can see, the impact of gift vouchers in the present world is way higher than we think. This has become so prevalent that even people started buying gift vouchers and gifting them to their dear ones.

This shows the evolution of gift vouchers. As per a study, 7 out of every 10 gift-voucher users have spent more than the value of the voucher which means that 70% of people spent at least 20% more than the card’s value. 55% of customers had to come back to the business to use up the whole amount on the card.

These studies show how crucial the role of gift vouchers is in your business. This not only retains the existing customers but also helps in attracting new customers as well.

Here are a few examples of how gift voucher promotions could be:

Buy 1, get one 40% off; Spend $150 and get a $15 gift card;

Buy a $150 gift card for $200 value, or the purchase of a $250 gift card will receive a FREE gift!

The odds are they will spend MORE than their gift card and you also have an opportunity to re-book them for their next service.

After you start your gift card promotions, you can even run your marketing campaigns easily. Using salon software, you can easily collect a list of your existing clients that you can specifically target and send them emails to promote your gift cards.

Don’t forget to utilize your social media to advertise your gift cards as well. Even a small group of followers can have a high conversion rate if the promotion is enticing. As your clients spend more time on their mobile devices, it may be beneficial to your business to allow customers to purchase e-gift cards right from your website. Your clients will appreciate the convenience. Online gift card sales are growing by 29% per year, and furthermore, the amount loaded on a digital gift card is around 10-15% more than a plastic card.

So, you can decide how your gift card can be promoted online. You can simply do this by changing your call-to-action on your website or social media platforms to “Get a Gift Card”.

How can you sell Gift Vouchers?

Nowadays the sales of gift Vouchers have become so prevalent that, instead of gifts, people have started giving gift cards to their near and dear ones.

The MagePlaza says that over 76% of consumers have bought gift cards for their holiday shopping and for gifting their close family members.

This survey itself shows the impact of selling gift cards. Now we’ll see how you can sell these Gift vouchers.

How To Sell Loads Of Salon Gift Cards This Holiday Season?

You can generate your gift cards and send them to your customers in messages or if you own a website, you can have a separate page for gift voucher sales.

Doing this will not only retain your existing customers but also will bring in new customers easily.

Why Promote Gift cards in your Salons?

1. Improves Customer Retention

Promoting gift cards come under the Loyalty program which is one of the best customer retention strategy.

A survey by MagePlaza shows that 59% of customers spend more on gift cards than their actual value.

By selling Gift cards, you not only retain the existing customers, but you can also easily drive new customers without any great effort.

Successful Salon Loyalty Program Ideas to Retain Customers

2. Low Investment Marketing

Minimal investment in gift cards will serve as a good marketing strategy. Brandboy says that in 2015, almost 74.3% of customers said that they were thinking about buying gift cards.

As we discussed above, selling gift cards will drive you, new customers, alongside retaining your existing customers. So, both acquiring new customers and customer retention needs a little bit of some marketing strategy to be implemented.

Invest in Salon Software to Drive Return on Investment

As these things are achieved by selling gift cards themselves, this contributes to low investment in marketing.

3. Increased Brand Awareness

Your brand becomes well-known for selling and offering gift cards.

When people are in need of a salon and if they haven’t visited your salon before also, they have known you through your gift cards, this will automatically drive them to you.

As we know, many salons struggle with acquiring new customers. This is still a great challenge, increasing brand awareness, can be achieved without much effort.

7 Step-By-Step Process to Build your Salon Branding Identity

Tips to Increase Salon Gift Card Sales

Always remember, gift cards don’t sell themselves. You cannot confine them to a dark cupboard and expect them to sell. If you want gift card sales to boom, they should look and play the part. Don’t wait for clients to ask for gift cards. Instead, start proactively marketing them. Here are some effective ways to boost gift cards sales in your salon:

➢ They Should be a Reflection on your Business

The design of your gift card should grab customers’ attention. It should look like a salon gift card and not a supermarket discount coupon. Make it fancy and attractive because a lot of people give it to their loved ones instead of sending gifts. Get someone to design it for you. If it isn’t great looking, it can even put off customers. Also, unattractive gift cards speak a lot about your salon’s brand identity. Make sure the color, font, and material you choose resonate with your brand identity. When you invest time in the outlook of your salon gift cards, it drives assured returns too. Consider adding some text on the gift card too. Some examples include “A gift of love and happiness” or “Pamper yourself on your special occasion”. As mentioned before, the voucher should be a reflection of your hair and beauty brand.

Besides gift cards, you can even create a bespoke box for high-spending clients. People want choice when it comes to gifting, keep that in mind. Also, no gift card is complete without terms and conditions and the date of issue. Discreetly placing this will ensure there is no disappointment later.

➢ Inform Your Customers That You Sell Gift Cards

You can’t set up gift cards and not let your customers know. Once you’ve made your physical and e-gift cards, display them everywhere – on your front desk, website, social media pages, mobile app, salon software, etc. Start sending out emails to your customers informing them about these gift cards. However, don’t ever discount gift vouchers. A gift card is nothing but the money that can only be redeemed for a service. While you can pre-set the value on the gift card, you can even allow customers to personalize it. For example, not everyone would want to give a gift voucher of Rs. 2,000. However, keep a minimum gift card value.

➢ Run a Holiday Promotion

Wondering which is the best time to promote gift cards? It is the holiday season. Make gift cards the prime instrument of your holiday marketing strategy. Focus on creating holiday-themed messages to lure customers to purchase more gift cards. You can even create special gift cards for every festival or even tie up with a neighborhood vendor to boost sales. For example, you can ask a florist near you, if he’d like to keep some of your salon gift cards at his outlet. The goal is to maximize sales.

➢ Try Gift Cards Give Away!

Well, we’re not kidding! It’s a rather versatile tool to market your offerings. Whenever you’re feeling a bit generous, you can give your salon big spenders gift cards for free. Make sure the complimentary gift card you’re giving them is not a high-value one. Doing this is a powerful way to remind your clients that you do have gift cards available for sale. During pop-ups and events, remember to put low-value gift cards in the goody bags.

Gift cards can change the game for your business. Change your mindset towards them and watch how your business grows.

How To Set Up Gift Cards Via MioSalon?

  • Navigate to Settings on the menu bar.
  • Click on Gift Voucher under Sales Settings.
  • Click Add Gift Voucher.
  • Enter required details.
  • Select required options.
  • Click on Save.

A gift voucher will be created!

Gift cards are crucial to your salon business. When used properly, it can boost your overall bottom line and bring new clients through the door. Use MioSalon, salon software to develop your customer base with gift vouchers.

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